Luz holds a Bachelor’s degree in Business Administration with a focus on International Business and Marketing. During her undergraduate studies, she had the opportunity to study abroad in Brussels, Belgium, an experience that deeply shaped her global perspective and continues to influence her creative approach. Her love for travel and cultural exploration plays a central role in how she thinks about design, storytelling, and human connection.

Fluent in both French and Spanish, Luz brings a multicultural lens to her work, allowing her to create thoughtful, inclusive, and globally resonant brand experiences. Professionally, she has built a career in fundraising and donor relations, where she has developed strong skills in relationship-building, communication, and strategic messaging.

Luz has completed her Master’s in Strategic Design at Furman University, where she further honed her ability to merge creative thinking with purposeful strategy. She is deeply passionate about brand strategy and storytelling, with a focus on crafting meaningful, engaging narratives that connect with audiences and elevate brands.